6 Tips for Building a Successful Social Network

You must specify an emotional benefit in a world where there are many social networks, not to mention Face book, Twitter and the internet as a whole, we must distinguish themselves to attract enough members to your social network. When people really care about what you offer, they will be much obliged to spend their scarce resources with you. In addition, you must link all aspects of your social network for emotional response, you members.



World leader in a key area with similar recommendation to Jim Collins in his fantastic book "Good to Great", the network must be the best in the world at something. In other words, he wants to lead the world in one key area. You can be the subject of your social network or be connected with the key functionality of your network. Anyway, there must be something specific, something that is listening to something where it really values and can be the best in the world.



Uniqueness of the harness. It is recommended that you call the will of the people to be part of something special and unique research and exploitation of the singularity. Soak your network with qualities that create that sense of uniqueness. Thus, to strengthen the emotional benefits derived from their participation in its network.



Perfect Key member Interaction. According to it, there will be a key interaction you have with your members will have an impact on their return and use your social network. This points to the Twitter stream main interaction on Twitter, the flow of news that the main interaction on Face book and video side of the main interaction on You Tube. Based on the 80-20 rule, that the key interactions that account for 80 percent or more of the value of your members to assign to your social network. Therefore, they are faced with deciding to develop this aspect of your social network or other thing is the substance that should get 80 percent of your time, money and attention.



Formulation is the key. Although you can not to imitate the winning patterns and colors of the existing social network, you have many opportunities to be unique and compelling in your choice of words - both on your website and communication of others: "Your choice of words is the main place for you to have a point of view and to present not only what you want your brand means emotionally to people who use it, but this kind of relationship you want that people following the use of your office."



Leave the design to its members. The success of social networks has a minimalist design. This is so that members can add their own advanced design and therefore "own" their pages and the network as a whole. On this basis, they are wise to keep your design to a minimum and concentrate, instead, to provide a platform that is simple, functional and easy to use.





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